Grow EBITDA with three commercial levers

Sell more. Price better. Spend less on selling. Our customers see
3⁠–⁠10% higher absolute margin within twelve months.

Customer case: +16% revenue in 12 months Index · today = 100
EBITDAtoday
Volumesales force
Pricepricing power
CostAI & automation
EBITDAafter

Trusted by commercial leaders and their investors

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“impulssum has quickly become part of our team, and managed to pragmatically introduce a new dynamic price quotation mechanism based on qualification metrics identified by the sales team. This helped also equipping our sales team to talk more about value when talking to our customers.”
Tim Ehlert, General Manager of Architectural Products, Euramax
“Thanks to our project with impulssum, we now have a unified and data-backed pricing framework that brings real control and visibility. Their analytical rigor and hands-on support helped us align sales and business teams, improve governance, and identify concrete opportunities to grow our margins.”
Eline Kamerbeek, CCO, RECO
“impulssum was able to identify all the needed improvement areas and together with them we have been able to create the set-up that allows us to manage these more actively now. Furthermore, they have been very flexible in their timelines to adjust them to our necessities along the project.”
Luciano Cunha, CEO, STAEDEAN
“impulssum was able to quickly grasp the essence of our business and engaged well with our different stakeholders, creating lasting impact.”
Lutgarde Liezenberg, CEO, Novagraaf
“The team from impulssum did a fantastic job. This high priority project delivered not only the desired synergies, but also achieved a huge step towards integration, centralization, and professionalization within NovumIP.”
Reinhard Ottway, Chairman of the Board, NovumIP (Novagraaf + Pavis)
“Working with impulssum was always a joy. Using their expertise in Lead Generation and Sales Automation tools, they were able to guide us in our decision-making and implementation process effectively. What impressed us most was their ability to simplify complex situations into simple and clear decisions to be taken”
Paul Hodgkiss, CEO, Papilo (formerly Roydon Recycling)
“Together with impulssum, we built structured processes and materials. The team from impulssum also acted as my trusted extension arm for ongoing BD topics and provided fantastic all-round support.”
Ati Serpoushan, VP Alliances & GTM, Hive
“impulssum challenged our assumptions and managed to highlight gaps and opportunities which would have otherwise remained hidden. We are now well equipped to execute on the new strategy.”
Jeremy Gould, VP of Sales, Executive Team, Webfleet Solutions
“impulssum supported us superb along the journey to become even more customer-centric. With their engaged and iterative work style they effectively took the organization along and successfully delivered on the project.”
Ramona Maser, Director Operations, PAVIS
“We needed a Pricing Expert who could quickly grasp our business and deliver actionable insights that could be implemented in a reasonable timeframe. impulssum delivered all of this in a very cooperative way.”
Gerard Delaney, CCO, Equiom
“The impulssum team quickly managed to get a good grasp of our complex organization, focussing on what’s really important, and created the frameworks and forums to share what was required to take the next step.”
Laslo Ekres, Global Product Manager Services, Castolin Eutectic
“Was a pleasure to work with impulssum again, pragmatic project approach & delivery. Exactly what we needed”
Roel van den Heuvel, General Manager of Mobility, Euramax
“impulssum has quickly become part of our team, and managed to pragmatically introduce a new dynamic price quotation mechanism based on qualification metrics identified by the sales team. This helped also equipping our sales team to talk more about value when talking to our customers.”
Tim Ehlert, General Manager of Architectural Products, Euramax
“Thanks to our project with impulssum, we now have a unified and data-backed pricing framework that brings real control and visibility. Their analytical rigor and hands-on support helped us align sales and business teams, improve governance, and identify concrete opportunities to grow our margins.”
Eline Kamerbeek, CCO, RECO
“impulssum was able to identify all the needed improvement areas and together with them we have been able to create the set-up that allows us to manage these more actively now. Furthermore, they have been very flexible in their timelines to adjust them to our necessities along the project.”
Luciano Cunha, CEO, STAEDEAN
“impulssum was able to quickly grasp the essence of our business and engaged well with our different stakeholders, creating lasting impact.”
Lutgarde Liezenberg, CEO, Novagraaf
“The team from impulssum did a fantastic job. This high priority project delivered not only the desired synergies, but also achieved a huge step towards integration, centralization, and professionalization within NovumIP.”
Reinhard Ottway, Chairman of the Board, NovumIP (Novagraaf + Pavis)
“Working with impulssum was always a joy. Using their expertise in Lead Generation and Sales Automation tools, they were able to guide us in our decision-making and implementation process effectively. What impressed us most was their ability to simplify complex situations into simple and clear decisions to be taken”
Paul Hodgkiss, CEO, Papilo (formerly Roydon Recycling)
“Together with impulssum, we built structured processes and materials. The team from impulssum also acted as my trusted extension arm for ongoing BD topics and provided fantastic all-round support.”
Ati Serpoushan, VP Alliances & GTM, Hive
“impulssum challenged our assumptions and managed to highlight gaps and opportunities which would have otherwise remained hidden. We are now well equipped to execute on the new strategy.”
Jeremy Gould, VP of Sales, Executive Team, Webfleet Solutions
“impulssum supported us superb along the journey to become even more customer-centric. With their engaged and iterative work style they effectively took the organization along and successfully delivered on the project.”
Ramona Maser, Director Operations, PAVIS
“We needed a Pricing Expert who could quickly grasp our business and deliver actionable insights that could be implemented in a reasonable timeframe. impulssum delivered all of this in a very cooperative way.”
Gerard Delaney, CCO, Equiom
“The impulssum team quickly managed to get a good grasp of our complex organization, focussing on what’s really important, and created the frameworks and forums to share what was required to take the next step.”
Laslo Ekres, Global Product Manager Services, Castolin Eutectic
“Was a pleasure to work with impulssum again, pragmatic project approach & delivery. Exactly what we needed”
Roel van den Heuvel, General Manager of Mobility, Euramax
Marc Andre
From the team
“In theory you can find improvements on all topics, but it’s important to identify the upside they can deliver and the feasibility to implement these before engaging in a change process. Not everyone needs to improve everything. Many things work well and should be kept that way even if they could be improved theoretically.”
Marc Andre · Fractional CCO, impulssum
Start small

Check which lever would have the most impact for you

Answer a few questions about how your commercial organisation actually runs.

Straight answers

The questions everyone asks

What does an engagement cost?

If you start with a scan, we offer a fixed fee and the project takes ~4 weeks. Implementation is scoped afterwards against the upside the scan quantified, so you decide with a number in front of you. You can expect costs as if you would hire a freelancer, but instead you get a professional consulting firm to work with you.

How much of my team's time does it take?

We work efficiently with your team and require one to two hours per week from the project team for the course of the project. The more we move towards implementation, the more work is needed from your organisation.

Do you need to change your IT systems?

No. We work inside what you have. Replacing tooling is almost never where the upside lies.

Will I be stuck with impulssum to do the implementation after an initial project?

No, we always work with your team, so that knowledge is transferred within the project already and people buy into the developed solutions. Our ambition is to not be needed anymore and for your teams to own the developed solutions. However, we are happy to support you on this journey for as long as you need, so we can also help with hands in implementation.

Or tell us what is going on

If you would like to get in touch, or you have a specific question, please feel free to reach out by filling in the form.

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